DONORUPDATE

The Story So Far

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Your generosity is changing lives. Here is what your donation has made possible.

The Mission

QUICK RECAP

WE'RE CHANGING
THE GAME

THE BELIEF

Sports provides a unique opportunity to invest in the lives of young men — specifically young men who are hard-working, driven, and goal oriented.

THE PROBLEM

Too often, the environment in youth sports is a corrupting influence on players. They are treated as commodities and influenced by low character people using them for their own gain. It's also a financially straining experience for their families.

THE SOLUTION

We created something new: a fully-scholarshiped, mentorship-driven program that puts as much emphasis on character development and personal maturity as it does on success on the court.

The results have been better than we hoped.

We're just getting started.

Season One

TWO SIDES OF
THE STANDARD

Pick a side. Everything we build is rooted in both — the person off the court and the player on it.

A
Impact Story

Hold Back The Tears

Play with Volume Up to Listen to Oliver's Story

Hear directly from Oliver Purifoy's grandmother as she shares about the impact this experience has had on her grandson (whom she raises along with his two little brothers). Hear about the discipline this experience has generated in his life, leading to success on the court and, more importantly, in the classroom.

B
Life Change

Aiden Gets Braces For Free

Aiden Singleton - Braces for Free

Aiden was in desperate need of braces but his caretaker couldn't afford them. Dr. Mark Causey, one of our mentors, found out and offered to provide his braces at no expense.

C
Parent Testimony

Hear From Khyri's Mom

Khyri Brown

Hear directly from Khyri Brown's mom about the impact our program has already made on her son. She is a single mom who raises Khyri and his younger brother (who has autism), and she sacrifices so much.

D
Community Service

Goshen Valley Service Day

Our players spent a day at Goshen Valley, a ministry that cares for foster children and at-risk youth. They toured the facilities, moved supplies and equipment, and put in real work for the community. We believe serving others is a foundational part of what it means to be part of this program.

Photo
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Players received a tour of the Goshen Valley facilities, getting an up-close look at the supplies and equipment they'd be helping move.

E
Elite Access

Mentorship Moments

We prioritize giving our players access to high-level mentors who invest in them as people. This is bigger than basketball. Here are some of the leaders who have spent time with our boys this season.

Jordan Canfield with Atlanta Standard players
CEO & Former College Star

Jordan Canfield

CEO and former college star Jordan Canfield gave our players invaluable wisdom on what it looks like to be someone a coach — or a boss — loves to lead.

Curran Phillips with Atlanta Standard players
NCAA Champion & Gold Medalist

Curran Phillips

NCAA Champion and US Gold Medalist Curran Phillips spoke to our players about the privilege of being challenged by people better than you.

Josh Powell with Atlanta Standard players
2x NBA Champion

Josh Powell

2x NBA Champion Josh Powell shared his journey to the NBA and challenged our players to recognize the unique value they bring to their team.

Chris Robinson with Atlanta Standard players
Former NBA Player

Chris Robinson

Former NBA player and Sun Belt Player of the Year Chris Robinson spent time with our players, sharing insight from a career at the highest level.

Danny Wuerffel with Atlanta Standard players
Heisman Winner & NFL QB

Danny Wuerffel

Our players were special guests at the Allstate Wuerffel Trophy Awards, meeting Heisman winner and national champion Danny Wuerffel.

Kris Middleton with Atlanta Standard players
NBA Champion

Kris Middleton

NBA Champion Kris Middleton spoke with our boys at a tournament, investing in them at a pivotal time.

A
Media Recognition

Featured By On The Radar

On The Radar Hoops featured Atlanta Standard in their OTR Circuit recap, recognizing our program and coaches Justin McTeer and Les Strech for building one of the most competitive independent programs in the southeast.

Coach Justin McTeer

Justin McTeer

Co-Founder & GM

Coach Les Strech

Les Strech

Co-Founder & 17U Head Coach

Read Full OTR Article
B
Team Success

#15 In Georgia

Our 15U team was ranked the No. 15 team in the state of Georgia out of HUNDREDS of teams — one of only 3 independent teams (not sponsored by a shoe company) to crack the top 20. They finished the season with 28 total wins, a winning record against shoe-sponsored teams, and a 15-2 stretch over their last four events with blowout wins over EYBL and Puma programs.

Georgia 15U AAU Rankings - Atlanta Standard ranked #15
The Standard Season One 15U - 28 Total Wins, 15-2 Last 4 Events, Winning Record vs Shoe Teams

A basketball documentary channel filmed our 15U team up close at a recent tournament — a 20+ point win over a strong team. It puts you right on the court and in the timeouts.

C
The Results

Winning Everywhere

Tournament after tournament, both of our teams keep stacking wins — including undefeated runs and victories over some of the top shoe-circuit programs in the country.

Georgia 15U AAU Rankings - Atlanta Standard ranked #15 in Georgia
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D
Player Spotlight

LJ McTeer — Top 25 In Georgia

LJ McTeer, a rising sophomore, was just named one of the top 25 players in the state of Georgia in his class. His sustained success on the court, combined with the unique mixture of development and exposure we've provided, led to a breakout Spring.

Georgia 2029 Top 25 - LJ McTeer ranked #22
E
Highlight Reels

Meet The Players

The exposure we're creating is opening real doors for our players. Watch the reels behind the recognition.

Mike Lynch

Class of 20286'7"Wing

Mike is a top 50 player in the 2028 class in the state of Georgia, and rising fast. He was one of the top 5 rebounders among all GA high school players with an uncanny ability to fight through contact and finish in traffic.

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Schedule Update

HITTING THE PAUSE BUTTON

June is an off-month for travel basketball because players will be playing for their high school teams (high school teams always play in June). We'll be back in July to finish out our travel season.

We won't have any new updates for a short while.

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THANK YOU

None of this is possible without your generosity. You're not just funding a basketball team — you're investing in the futures of young men who will carry these lessons for the rest of their lives.

We're raising the standard. Together.